In California, Solazyme has signed agreements with leading beauty retailer Sephora and leading global multimedia retailer QVC to launch Algenist, Solazyme’s microalgae-based prestige anti-aging skincare line, in the U.S. and internationally. Solazyme’s biotechnology scientists unexpectedly discovered alguronic acid, a breakthrough in the anti-aging market, after studying thousands of microalgae strains for renewable energy solutions. Beginning in March 2011, Algenist will be available on QVC in the U.S. and in over 800 Sephora stores in seven countries throughout Europe and in the US before expanding to Asia and the Middle East.
More background on the story from the Digest
Category: Producer News