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Biofuels Digest’s 2012 Consumer Product of the Year (biofuels) – Solazyme, Propel Fuels – renewable diesel

| December 31, 2012

BD-2012-AwardsLast month, Propel Fuels and Solazyme partnered to offer Solazyme’s algae-based SoladieselBD to drivers through Propel’s Bay Area network of retail renewable fuel locations. In a one-month pilot, The fuel was sold at the same price as conventional diesel fuels at Propel’s Clean Fuel Points in Redwood City, San Jose (N. First St.), Berkeley, and Oakland.

It’s not biodiesel – its a drop-in renewable diesel — Solazyme’s algae-based SoladieselBD meets or exceeds ASTM quality specifications and has shown performance enhancements including cold temperature operating performance. The fuel is compatible with existing diesel engines and the fuel’s performance is guaranteed by Propel.

However, this award is not just about a fuel. It’s about an experience. We’ve long admired what Propel is doing to change the experience at the pump – not only in what goes into the car, but how the entire experience is handled from station design right through to branding and pump technology.

READ MORE: All about the project, here. 

The Complete 2012 Biofuels Digest Awards

Best Project – Thermochemical
Best Project – Fermentation
Best Project – Hybrid
Best Project (demonstration)
Best Project (pilot)

Best Technology Extension
Best New Fuel
Best Retrofit
Process Improvement
Pretreatment Technology

Yield Improvement
Industrial Symbiosis
New Trait
New Feedstock
New Feedstock (Demonstration)

New Feedstock (Trial)
Consumer Product of the Year (biobased)
Consumer Product of the Year (biofuels)
Partnership of the Year
Special Editor’s Award – Comeback of the year

Special Editor’s Award – Sustainable technology
Book of the Year

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