Gevo, KiOR top the Ardent 50 rankings at biofuelsdigest.com — the most-intensively researched companies— analyzing page views from more than 800,000 site visits.
In Florida, Gevo and KiOR took Valentines Day honors by topping the Ardent 50 rankings, as Biofuels Digest published the 50 Most searched companies at biofuelsdigest.com for 2012-13.
In topping this year’s list, Gevo recorded more page views from queries to the Digest’s content database than any other company. Following Gevo in the Top 10: KiOR, Pacific Ethanol, Amyris, Solazyme, Codexis, Diamond Green Diesel, Joule Unlimited. Enerkem, and Butamax.
To develop the rankings, the Digest analyzed 1.6 million web page views at biofuelsdigest.com since July 2012, based on 800,974 visits by 387,936 unique visitors. The average reader visited 2.02 pages, per visit, and spent an average of 148 seconds on a visit. Overall, 104,502 different keywords were employed by readers in searching BiofuelsDigest.com
“What’s the first thing you do, in the digital age, when you find someone or something you really like — you head for the web to find out everything you can about them. When you look at search data, you’re looking at real desire for knowledge, the real deal,” commented Digest editor Jim Lane. “You see what they actually search on, read, and are dreaming about.”
It’s not surprising that public companies were highly visible in the rankings, given the large shareholder bases and the inherent interest in company or industry news because of the impact on share price. In all, six of the Top 10 as ranked by page views were publicly held, and two represented joint ventures involving public companies.
The 50 Most Searched Companies in Biofuels Digest
|7||Diamond Green Diesel|
|13||Chemtex / Beta Renewables|
|19||Primus Green Energy|
|25||Petroalgae / Parabel|
|37||Cool Planet Biofuels|
|46||North Star Biofuels|
|48||Renewable Energy Group|
Looking at total time spent
When looking at total time spent on searched pages (to lessen the impact of “browsing” – low-value searches where a reader glances at a page and quickly moves on), a slightly different picture emerged. Five of the top 10 companies, as ranked by total time spent on the page by all readers, were privately-held companies — and, in this case, KiOR led the rankings.
Following KiOR in the Top 10: Gevo, Solazyme, SG Biofuels, Amyris, Codexis, Chemtex (Beta Renewables), Joule Unlimited, Zeachem and Bluefire Renewables.
The 50 Most Searched Companies in Biofuels Digest: Total Reading Time
|7||Chemtex / Beta Renewables|
|15||Diamond Green Diesel|
|22||Cool Planet Biofuels|
|26||Primus Green Energy|
|44||North Star Biofuels|
|45||Petroalgae / Parabel|
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