Syngenta’s Enogen wins Agri Marketing Magazine’s Product of the Year award

In Minnesota, Enogen, from Syngenta, has been honored as Agri Marketing Magazine’s 2014 Product of the Year. Lynn Henderson, publisher of Agri Marketing, said that the product was chosen because of the benefits it delivers to farmers, ethanol plants and rural communities. “Nominations are judged on criteria that include sales and marketing goals, competitive pressure in the marketplace and effective use of marketing tools in the introduction of the product,” she continued.

“Enogen corn arrived during a critical time for the renewable fuels industry,” said David Witherspoon, head of renewable fuels at Syngenta. “Since it hit the market in 2011, this unique grain has exceeded industry expectations and has the potential to add value throughout the corn ethanol supply chain.”

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