National Biodiesel Board launches “More is Less” campaign

June 16, 2016 |

In Missouri, National Biodiesel Board announced that the advanced biofuel industry trade group has launched a promotional media campaign for the fifth straight year. With a theme of “More is Less,” the ads illustrate that Americans can significantly reduce carbon emissions and other pollution by using more biodiesel in our vehicles and fleets.

Produced by PCI Communications, the 30-second television commercial features Medford Township (New Jersey) Public School buses weaving their way through town while a narrator explains the district’s history with biodiesel. (https://youtu.be/DhDBeXbhgRE) In May, the Environmental Protection Agency (EPA) presented Medford with the 2016 Environmental Champion Award at a ceremony in New York City. The award honors Medford’s outstanding commitment to protecting and enhancing environmental quality and public health. Medford’s leadership in the use of biodiesel alone has eliminated 123,376 pounds of smog-forming emissions, 2,408 pounds of diesel particulate matter and reduced its fleet operation costs by over $170,000.

Category: Fuels

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