Propel Launches ProShop, Connecting California’s Low Carbon Fuel Culture

In California, Propel Fuels has launched Propel ProShop, an online store for customers to purchase apparel and accessories. In addition to the ProShop, Propel has launched its Hi-Octane Society (Flex Fuel E85) and Diesel Pro (Renewable Diesel HPR) aficionado clubs, providing unique social forums for customers to share photos, videos and experiences about their use of high-performance, low-carbon fuels.

The Propel ProShop offers a variety of custom Propel hats, t-shirts, mugs, vehicle decals and chrome badges. Propel holds weekly ProShop branded apparel giveaway contests on social media (Facebook and Instagram), including the current “Relax With Your Horsepower” photo contest for fans to share a favorite summertime activity using Propel E85 or Diesel HPR on social media using the hashtag #RelaxWithYourHorsepower.

This year Propel’s Silicon Valley Workshop released a groundbreaking consumer study based on low-carbon fuel user behavior in California. The study found consumers are extremely loyal to low-carbon fuels, both Flex Fuel E85 and Diesel HPR. The user base for low-carbon fuels in California is extremely diverse, representing the broad based socio economic demographics of the state. Because today’s low-carbon fuels are affordable to mainstream consumers and can run in a variety of vehicles, everyone can afford to use cleaner fuel options.

 More on the story.