Propel Fuels says E85 uptake in California on the rise

September 14, 2016 |

In California, California’s Big Oil disrupting climate-change policies have been extended to 2030, and the state now leads the nation in low carbon fuel retail volumes with more than 14 million gallons of E85 Flex Fuel sold in 2015. This increase was led by Propel Fuels, the top retailer of low carbon fuels in the state. Propel’s branded network of stations has created a new consumer category in the multi-billion dollar retail fuel industry, redefining customer loyalty and breaking the stronghold of big oil brands.

In a recently published consumer study, Propel revealed groundbreaking research into the everyday people adopting low carbon fuels in California. Published by Propel’s Silicon Valley Workshop, Low Carbon Fuels in California: Motivators and Barriers to Use illustrates the surprising demographics of this user base, including millennials, the company’s fastest growth segment. In addition to a growing, young customer base:

  • Low-carbon fuel users are highly diverse, representing the socioeconomic demographics of California with strong Latino, African-American and Asian demographic groups.
  • Consumers are extremely loyal to low-carbon fuels, choosing Propel branded fuels 90% of the time.
  • Because low-carbon fuels are more affordable than petroleum to mainstream populations and can run in a variety of vehicles, middle- and lower-income families, as well as young people, can afford these cleaner energy options.

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