Amyris scores Biossance launch with Sephora

In California, Biossance™, the consumer beauty brand from Amyris, Inc., announced its planned launch in Sephora’s retail stores where the brand’s expansive line of high-performance skin care products will be available to consumers. The rollout to initial participating stores will begin in February 2017 and coincide with launching on Sephora online. Additional in-store and online marketing activities with Sephora to highlight the Biossance brand shortly following launch are planned. Sephora is the leading specialty beauty retailer globally, teaching and inspiring clients to play in a world of beauty with more than 2,300 stores in 33 countries.

Amyris: The Digest’s 2015 5 Minute Guide