UPM Biofuels celebrates the centenary of Finland by joining the Made by Finland campaign

February 5, 2017 |

In Finland, UPM Biofuels has joined the Made by Finland campaign that forms a key part of Finland’s centenary celebrations. The campaign calls for all Finns to discuss their own work and to share their stories of Finnish work. The campaign will be launched with an emotional campaign film directed by Klaus Härö.

The campaign will be launched with the Seuraavat sata vuotta (The following one hundred years) film, directed by Klaus Härön, which tells four stories on the future of Finnish work through children’s dreams. Just what can we achieve if we are persistent enough and have belief in our own abilities? What kind of innovations can we develop, when we are able to each bear a share of the burden and act responsibly, whilst helping each other and working together?

“We joined this campaign because we are proud of our Finnish origins and the fact that our star product, low emission UPM BioVerno diesel, is a Finnish innovation. The production process was developed in the UPM Lappeenranta Research Centre and the fuel is produced in UPM’s Lappeenranta Biorefinery. Wood-based UPM BioVerno diesel was granted a Finnish flag – only given to products produced in Finland – when production started in 2015,” says Sari Mannonen, Vice President, UPM Biofuels.

During the centenary year, the Made by Finland website will lift inspiring stories of Finnish workers into the spotlight. A nationwide Open House event will be organised in October, in which all interested companies and organizations will open up their doors and invite people to observe their operations, each in their own style. During the year, Finns’ views on Finnish work and factors that will aid its future success will be studied.

“Finland’s well-being is built on work, and we believe that work will also help to build our prosperity for the next one hundred years. In Finland, wonderful, significant and valued work is carried out in many fields and through many varying tasks.  This if anything is worth highlighting and celebrating,” states the Managing Director of the Association for Finnish Work, Tero Lausala.

More on the story.

Category: Fuels

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