Lego wants to go 100% renewable materials by 2030 but needs help

In Denmark, the New York Times reports that LEGO is on the hunt for a sustainable material to replace the current petroleum-based acrylonitrile butadiene styrene it uses for its plastic bricks so it can go 100% green by 2030. The company is already using sugarcane ethanol-based plastic for some of its elements but it’s not suitable for its main product, lively colored bricks, and only counts for about 2% of its total output of 100 million elements per day.