Ecover using InBev waste alcohol and water from alcohol-free beer to produce detergents

In Belgium, RetailDetail reports that Ecover has teamed up with InBev, creating detergents from the alcohol removed from InBev’s alcohol-free beers. Both the water and ethanol in Ecover’s “Too Good to Waste” detergent line come from InBev’s beer making process, making up at least a quarter of the overall content. Ecover sees waste as a major opportunity for its business and products moving forward and is currently looking at what it can do with waste CO2 as well.