Tag: BBDO

If you can’t join em, beat ’em: The day that Gasoline went Clean, and got Whacked.

If you can’t join em, beat ’em: The day that Gasoline went Clean, and got Whacked.

March 17, 2014 |

In 1970, an oil company launched the first major ad campaign around environmental benefits of a new fuel formulation. Then, a radical shift in gasoline pricing occurred just as those remarkable ads went off the air. What were lessons that industry learned about alternative fuels? How might it be still impacting us today?  The Digest […]

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