Renewable Fuels Now group forms to pursue increased ethanol mandate, launches DC ad campaign

A new US ethanol industry coalition, Renewable Fuels Now, is launching an advertising campaign that will run in Capitol Hill-oriented publications such as The Hill and Roll Call, in support of an increased ethanol mandate.

The coalition, which includes the Renewable Fuels Association and the National Corn Growers Association, has hired New York PR firm Manning Selvage & Lee as its strategic counsel.

Lobbying is intensifying over the 2007 Energy Bill and the ethanol mandate it will contain with the Renewable Fuel Standard (RFS). Food groups, oil and gas companies and some livestock producers have requested a lower corn ethanol mandate, and have asked that higher mandates increases be tied to technological improvements. The Senate bill passed this summer called for 36 billion gallons of ethanol by 2022, with 15 billion gallons coming from corn ethanol.

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