In New Zealand, ExxonMobil became the first company to market biodiesel in the country by making a B5 biodiesel blend, from tallow, available in a trial marketing test in the Bay of Plenty.ExxonMobil, which will market the fuel under its Mobil brand, has been criticized for being a laggard on developing bioenergy projects and investments. Gulf Petroleum commenced marketing E10 ethanol in New Zealand in 2007.
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