Bayer Cropscience launches four-pillar growth strategy

September 26, 2011 |

In Germany, Bayer Cropscience announced their new four pillar growth strategy at their annual press conference.  Sandra E. Peterson, CEO of the company, outlined for key objectives, including: rejuvenating their core Crop Protection business, reinventing customer centricity from seed to shelf, refocusing innovation through increased R&D spending and extending their bioscience business.

Petersen stated, “With our in-depth knowledge of biology, genetics, biochemistry and life science chemistry, Bayer CropScience is well placed to innovate at the interface where chemistry converges with biology.”

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