Bridgestone sets aim for 100% sustainable tire technologies

In Malaysia, Bridgestone announced the development of new tire technologies that will contribute to the realization of a sustainable society. These technologies, announced at the World Rubber Summit 2012 in Singapore are aimed at developing world-class tires made from 100% sustainable materials. To accomplish this, the Group is diversifying the regions in which it produces natural rubber and expanding the range of reinforced plant fibers it uses.

Furthermore, in order to replace fossil resources with renewable materials, the Group is working to develop synthetic rubber, carbon black, and rubber compounding agents that can be created from biomass materials. Bridgestone is looking at retread technology as well.