Hormel using bacon grease to power motorcycles

In Wisconsin, Hormel is using bacon grease to create biofuels for motorcycles. The fuel, which comes from Hormel’s Illinois food plant, costs about $3.50 to make, but each gallon takes a motorcycle 75-100 miles.

“The whole goal was to really find people that are to the core about something, we’re obviously bacon to the core, but finding people that have a passion or have something they really believe in,” said Scott Schraufnagel of BBDO Minneapolis.
The bacon-fueled bike recently set out on its first trip traveling all the way from Austin, Minn., to San Diego.

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