Queensland government launches E10 OK campaign

September 27, 2016 |

In Australia, V8 Supercar champion and Bathurst winner Mark Winterbottom is the face of a new advertising campaign encouraging motorists to increase their use of biofuels in Queensland under the Palaszczuk Government’s new mandate. Minister for Energy and Biofuels Mark Bailey joined Mark Winterbottom to launch the Palaszczuk Government’s new biofuels education campaign – E10 OK – at the RNA showgrounds.

Bailey said the E10 OK campaign would highlight the benefits of using ethanol-blended petrol and biodiesel and provided an easy way to assist motorists to understand their vehicle’s compatibility with E10 without leaving their lounge chair via their smart phone. “The campaign’s interactive E10 OK website has a vehicle E10 compatibility checker, which allows motorists to search by their vehicle’s registration or make and model to check if it’s E10 compatible,” Bailey said. 

“The biofuels campaign will focus on the benefits of the transition to this cleaner-burning fuel. 

“It encourages motorists to take a fresh look at E10’s high quality, more modern car technology and highlights that E10 use helps to advance Queensland’s economy.

“By supporting the use of biofuels we have an opportunity to drive jobs growth in regional Queensland and add value to the State’s abundant agricultural resources.

“From January 2017, liable fuel sellers from across the State will be required to sell a minimum amount of ethanol-blended petrol and bio-based diesel, which will give motorists more access to cleaner sources of fuel, while maintaining choice at the bowser.”

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Category: Policy

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