Food waste recovery venture Full Harvest closes $2M seed round 

April 16, 2017 |

In California, Full Harvest closed a $2 million seed round of financing led by Wireframe Ventures. BBG Ventures, EarlyImpact Ventures, Impact Engine, Radicle and a collection of high-profile angel investors including Astia and Joanne Wilson also joined the round. Offering the first business-to-business marketplace for the purchase and sale of surplus and imperfectly shaped produce, Full Harvest will use the investment to substantially grow its team and enhance its technology platform.

Full Harvest aims to turn the 20 billion pounds of produce that goes to waste each year due to surplus or cosmetic reasons into a new profit center for the industry – helping growers recapture the estimated $10 billion market of lost produce sales while lowering costs for food and beverage companies, as well as consumers.

“We seek out visionaries who deploy transformative technology to create new markets or reinvigorate our most essential industries, and the produce industry is certainly ripe for change,” noted Paul Straub, managing partner and co-founder, Wireframe Ventures. “With an exceptional leadership team and a unique platform approach, Full Harvest is creating a lucrative marketplace for sustainable, affordable produce that makes the most of every harvest.”

“Full Harvest is one of those companies that you read about and instantly want to work with. Their mission is exactly what our world needs – minimizing food waste and resources, supporting our farmers, and making organic food more affordable. Our experience with Full Harvest has been absolutely fantastic as the team is passionate about making sure customers have the best experience,” noted Jessica Baxter, produce buyer, purchasing manager and production coordinator at Juice Served Here. “The produce we’ve purchased from Full Harvest has been absolutely beautiful in appearance and taste – it’s hard to believe this is the product that doesn’t make it to retail shelves and gets thrown out because it doesn’t meet appearance standards. I am extremely excited to see the company and its offerings continue to expand so we can do more business together and minimize food waste. This is the future of food – we need to be more resourceful and use all of what we grow.”

More on the story.

Print Friendly, PDF & Email


Category: Fuels

Thank you for visting the Digest.