RICanada launches mythbusting campaign for biofuels

In Canada, Renewable Industries Canada (RICanada) recently announced the launch of a public awareness campaign on the environmental and economic benefits of biofuels mandates. Dubbed ‘Facts Don’t Lie’, the campaign is designed to educate the public on the role of biofuels in reducing carbon emissions from transportation.

The RICanada campaign, which calls for the federal government to increase mandates for renewable content in fuels, will feature print and digital ads (including Maclean’s, The Hill Times and National Newswatch) in Ottawa and key markets across Canada.

Key facts the campaign hopes to convey:

• Ethanol can reduce GHGs by 62% compared to gasoline.
• Biodiesel can reduce GHGs by over 100% compared to diesel.
• Canada’s biofuels mandates reduce annual GHG emissions to the same extent as taking one
  million cars off the road.
• Each year, Canada’s biofuels mandate removes as much C02 from the atmosphere as 21 million
  trees.
• Increasing the federal biofuels mandate could add 31,000 jobs and $5.6 billion to Canada’s economy.
• Canada was once a world leader in implementing renewable fuel requirements. Today, over 40 countries require higher levels of biofuel blends in transportation fuels than Canada.

More on the story.