Finns want to reduce the CO2 impact of flying and 55% prefer biofuels

In Finland, airline Finnair’s consumer research study shows that the majority of Finns are ready to pay to reduce the emissions caused by air travel, but want the proceeds from possible additional charges to go directly to environmental work. Almost all Finns (94 %) want to reduce the emissions of air travel, and many are also willing to pay for this as a part of the ticket price.

The respondents saw supporting the use of biofuels (55%) and carbon captures (28%) as the best alternatives for reducing the environmental impacts of flying.

On the other hand, 76% of the respondents were ready to pay more for a flight ticket, or alternatively, pay an additional charge, if the money is used for reducing environmental impacts.

Finnair is responding to this by introducing a new service in early 2019, which will offer customers an easy way to support measures that directly impact the carbon load. For example, customers will be able to pay to support the use of biofuels and carbon capture initiatives. Finnair is also continuing its own comprehensive measures to reduce its overall CO2 emissions.