RFA launches E15 awareness campaign ahead of year-round blending

In Washington, with less than five months before the start of the summer driving season, the Renewable Fuels Association (RFA) has launched an awareness campaign to educate consumers and policymakers about the benefits of E15 (a gasoline blend containing 15% ethanol) in anticipation of the blend being available year-round. The campaign kicked off this week with digital ads on The Washington Post and the launch of a new consumer-facing web site.

It is a race against the clock for the Environmental Protection Agency (EPA) to finalize approval for year-round E15 in advance of the summer driving season on June 1. Last October in Iowa, President Trump directed EPA to eliminate the regulatory barriers that currently prevent the year-round sale of E15. And speaking to the American Farm Bureau Federation just yesterday, the President confirmed that his Administration is “…ensuring that ethanol remains a vital part of America’s energy future with E15. We’re making it available year-round, all 12 months, that’s a big difference for the farmers.”

Even with the partial government shutdown dragging on, EPA has promised this regulatory barrier will be removed in time for consumers to be able to enjoy the benefits of E15 this summer and the rest of the year.

The ads, with the tagline “E15. Clean. Affordable. Domestic. Fuel,” outline the numerous benefits of using E15, a fuel that can be used in more than 90 percent of the vehicles on the road today. Currently, E15 cannot be sold during the summer months in most of the country, the result of a burdensome, decades-old regulation with no environmental or economic benefit.