PMCI rebrands as FUELIowa

In Iowa, the Petroleum Marketers and Convenience Stores of Iowa (PMCI) is launching a new brand, name, and logo. Effective immediately, PMCI is now FUELIowa.

The statewide association represents fuel distributors, cooperatives, convenience and grocery stores, refiners, biofuel producers and other industry firms. According to association representatives, the new branding strategy succinctly captures the important role played by their members, which provide fuel for vehicles, equipment and heating.