Eastman partners with C.L.A.S.S. for biobased fashion

February 23, 2019 |

In California, global specialty materials provider Eastman, the maker of sustainably-sourced Naia cellulosic yarn, announced a new partnership with Milan-based C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy). Naia joins C.L.A.S.S. to support the fashion industry’s shift toward the “circular economy.”

Eastman demonstrated its dedication to sustainability at Première Vision by showcasing the sustainable production process of Naia – from responsibly sourced wood to end of life – using recyclable wood in the construction of the booth and creating a one-of-a-kind sustainability-themed dress made from fabrics of partner mills also exhibiting at the show.

Naia is made with wood sourced from sustainably managed pine and eucalyptus plantations and forests and has recently been certified as biodegradable in freshwater, having received the OK biodegradable WATER conformity mark from TÜV AUSTRIA. In developing Naia, Eastman takes into account the entire lifecycle, from responsible sourcing to end-of-life disposal.

The yarn is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring a low tree-to-yarn carbon and water footprint.

“C.L.A.S.S. empowers global partners to take steps toward a circular economy,” said Priya Kalsi, Eastman segment market manager of Textiles. “For Eastman, that means providing access to sustainable fabrics featuring Naia for designers and fashion students to foster their creativity.”

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