Avantium opens branch office in Japan for PEF

In the Netherlands, Avantium Renewable Polymers is establishing an Avantium branch office in Japan as part of its strategy to focus on high-value applications for PEF (polyethylene furanoate). This branch office will operate under the name Avantium Japan K.K and will help accommodate the development and marketing of PEF in high-value applications in the Japanese packaging and electronics market. Industry veteran and Japan expert Jan Waninge is appointed as representative director of Avantium Japan K.K.

Avantium has been active in the Japanese market for several years. Avantium Renewable Polymers has a long-term partnership with the Japanese chemical company Toyobo CO., LTD. for PEF polymerization and PEF film. Avantium also collaborates with Mitsui & Co., LTD. for the market development of PEF in high-value applications and the distribution of PEF to high-end Japanese consumer brands. Japan is considered to be the key market for introducing innovative and advanced materials. Now that Avantium is entering the commercialization phase for PEF, the establishment of the Avantium Japan branch office will provide local support for Avantium’s Japanese customers. Avantium Japan K.K. will serve as the office for regulatory affairs and business development in Japan.