Amyris launches Purecane brand sweetener direct to consumers

In California, Amyris launched PURECANE Brand Sweetener, also known as fermented sugarcane Rebaudioside M, on its new website, www.purecane.com for consumers. The sweetener is made through a patented fermentation process, that starts with sugarcane and then converts it to a pure, no-calorie sweetener without any artificial chemicals.

The scientists at Amyris have used their technology platform to create a commercial product that is sustainable and natural. The first product available for sale on purecane.com is a 100-count box of Purecane packets.

“Purecane brings the sweet out of sugarcane without the calories,” said Amyris President & CEO John Melo. “Millions of people struggle to reduce the amount of added sugar that they consume. The health risks are familiar to all of us. We’re delighted to bring the best tasting, natural sweetener direct to consumers. In addition to purecane.com consumers will soon be able to buy on other e-commerce platforms. They will also soon find Purecane as an ingredient in many other consumer food and beverage brands.”