Amyris’s clean beauty brand Biossance lands in the UK

January 26, 2020 |

In California, Amyris said their clean beauty brand, Biossance is expanding into the United Kingdom market this month. Biossance will land on Cult Beauty, which is one of the UK’s fastest-growing online beauty businesses with significant market presence.

Known for innovating the first renewably sourced, 100% plant-based squalene, Biossance first launched in 2015. Its No Compromise approach underpins the core of the brand which sees upwards of 2,000 questionable and potentially toxic ingredients banned in the use of its products, surpassing Europe which leads the way globally, with 1,367+ not allowed for cosmetic use.

Since launching into Sephora stores in 2017, Biossance has become one of the top selling brands within its stores today and is Sephora’s first and only EWG Verified (Environmental Working Group) beauty brand.

The early success of the brand has led to rapid expansion beyond the US into Canada, Brazil, Mexico, Southeast Asia, Australia, New Zealand and now the UK.

 

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