Amyris gets Brazilian and Canadian OK to sell Purecane sweetener

In California, Amyris announced that it has received approval from both Brazilian and Canadian regulators to expand its distribution of its fermented sugarcane Reb M, branded as Purecane zero calorie sweetener in the US to both of these countries.

Purecane Brand Sweetener, also known as fermented sugarcane Reb M, is a no calorie and zero glycemic sweetener that can be used as part of a healthy diet to reduce the intake of sugar, calories and carbohydrates. It is made through a patented fermentation process that starts with sugarcane and then converts it to a pure, no calorie sweetener without any artificial chemicals.

Approved by the Brazilian National Health Surveillance Agency, ANVISA (Agência Nacional de Vigilância Sanitária), which is responsible for the approval and supervision of food, Purecane fermented sugarcane Reb M underwent an extensive safety review before receiving approval for commercial distribution throughout the Brazilian food industry. Brazil is one of the world’s fastest growing markets for natural sweetener and Amyris has positioned itself to be the market share leader with this approval and by establishing channel and brand relationships with the region’s largest distributor of sweeteners and with Linea, the consumer market share leader for sweeteners.

In Canada, Health Canada – Food Directorate, Health Products & Food Branch has completed its extensive safety review and has also approved Amyris’ fermented sugarcane Reb M as a sweetener ingredient for commercial distribution throughout the Canadian food industry.