MiX Telematics scores top Brazilian ethanol producer to support driving safety

In Florida, MiX Telematics says that one of Brazil’s largest ethanol and sugar producers has appointed MiX Telematics to assist in modifying driver behavior and reducing vehicle collisions.

The major industry player accounts for 10% of ethanol supply in Brazil; grinding 27 million tons of sugarcane in one harvest year, resulting in the production of 2.1 billion liters of ethanol. The company is present in four Brazilian states and employs over 10,000 people.

MiX Telematics will be assisting the company to optimize the safety and efficiency of over 650 vehicles currently operating throughout Brazil. The project will focus on improving key driving safety factors including harsh braking and acceleration, sharp cornering and seatbelt usage.