Into the belly of the beast: Beyond Meat launches in beef-loving Brazil

In California, plant-based meat trailblazer Beyond Meat has announced plans to expand into Brazil with its Beyond Burger, Beyond Sausage, and Beyond Beef products.

“As the third-largest market in the world in terms of animal meat consumption, Brazil offers significant opportunity for plant-based meat adoption,” the company says in a press release.

The initial rollout will be at 19 St. Marche supermarket locations in São Paolo. The move comes shortly after a launch in mainland China through a partnership with Starbucks. The company has also reported increased domestic sales amid meat industry supply chain disruptions caused by COVID-19. Its products are now available in 75 countries and at 94,000 food retailers worldwide.