Primed for biobased: RB launches amazon-exclusive renewable laundry products

August 31, 2020 |

In New Jersey, consumer products giant RB has launched a plant-based laundry care brand exclusively for amazon. Dubbed Botanical Origin, the brand will include a laundry detergent that is 67% biobased and a fabric softener that is 71% biobased. Both products have their biobased content certified by the United States Department of Agriculture.

“We saw a growing market opportunity in the US and felt there was a gap with plant-based products that meet performance standards and offer good consumer value,” Marc Palomeque, RB’s General Manager eCommerce USA, says in a statement. “Botanical Origin offers a wider customer base the opportunity to upgrade their laundry essentials. We will continue to bring more options to the household cleaning category that deliver a high level of performance without compromise next year.”

The products also are also free of dyes, brighteners, parabens, phosphate, artificial preservatives, and chlorine. RB has also promised that Botanical Origin products will use 100% post-consumer recycled plastic by 2022 and 100% renewable packaging by 2025.

A 72-load bottle of the detergent is priced at $13.68, while a 48-load bottle of the fabric softener costs $7.20.

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Category: Chemicals & Materials

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