Northeast bioheat coalition launches consumer and retail information drive

In Massachusetts, a coalition of heating oil groups in the Northeast together with National Oilheat Research Alliance and the National Biodiesel Board have launched the One Industry-One Choice campaign aimed at promoting bioheat to consumers as well as retailers. Five webinars on Bioheat Supply & Infrastructure, Bioheat Operational Performance, Bioheat Retail Success Stories, Bioheat Marketing, and Bioheat:The Electrification Solution will be held during September for retailers while social media and web advertising will drive consumers to www.mybioheat.com to learn more about the benefits of bioheat.