NBB launches newest ad campaign to promote advanced biodiesel fuels

In Missouri, the National Biodiesel Board’s latest national advertising campaign hit airwaves in September with biodiesel and renewable diesel education aimed at key decision makers on the benefits of these advanced fuels.

“The ad campaign strives to increase consumer acceptance and industry growth through education and promotion,” says NBB Director of Communications Kaleb Little. “Biodiesel is better and cleaner than petroleum diesel – with proven environmental, health, and economic benefits – and it is ready to use now. There are a million reasons to use biodiesel, but we have broken it down to the most basic benefits for this effort.”

Supported by the United Soybean Board, U.S. Canola Association, and a dozen Qualified State Soybean Boards, this educational campaign allows NBB to reach key decision makers, and audiences who may be less familiar with the biodiesel and renewable diesel industry. Along with national buys, a major component includes targeted advertising in the Washington D.C., mid-Atlantic, and California markets.

Last year, NBB’s advertising campaign saw nearly 345,000 engagements and 13.6 million impressions across various platforms. The 2020 campaign features new ad creative that highlights NBB members and Next Generation Scientist for Biodiesel members.