Amyris and Rosie Huntington-Whiteley Announce Creation Of New Clean Beauty Brand and Business Partnership

In California, Amyris and Rosie Huntington-Whiteley, model turned business woman and founder of beauty commerce destination, Rose Inc., announced the formation of a new company, Clean Beauty Collaborative, Inc. This new business venture will further expand Amyris’ presence in the clean beauty space beyond its Biossance skincare and Pipette baby and mother care brands.

Clean Beauty Collaborative will develop a new line of cosmetics products using the brand Rose Inc., and build on the Rose Inc. content platform. Launch of this new innovative beauty product line is expected during the third quarter of 2021. Caroline Hadfield, President of Amyris’ clean skincare ingredients business, will be the Chief Executive Officer of Clean Beauty Collaborative and Rosie Huntington-Whiteley will be Chief Creative Officer.