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#2 Big beverage brand prototypes paper packaging

In Hungary, Coca-Cola has begun a trial of paper bottles. The beverage giant says the 250-mL bottles are 100% recyclable and made from sustainably sourced wood. A recycled polyethylene terephthalate liner maintains structural integrity of the packaging. Just 2,000 prototypes will be used for the company’s dairy-free smoothie, AdeZ.

Availability will be limited to Hungarian online grocer kifli.hu.

The prototype is part of the Paboco Pioneer initiative to explore paper-based packaging. Other Paboco members include Carlsberg, Absolut, and L’Oreal. Carlsberg and Absolut are also trialing similar packaging prototypes.

More on the story, here.