Kris Jenner and Chrissy Teigen launch “plant-powered” cleaning and personal care line

March 29, 2021 |

In California, A-listers Kris Jenner and Chrissy Teigen have launched a home cleaning and self-care brand containing plant-based ingredients and natural aromatherapy scents. 

Dubbed Safely, the line includes hand cream, soap and sanitize as well as  glass cleaner and a universal cleaner. 

Jenner is the matriarch of the Kardashian Clan, and Teigen is a model and author. They partnered with Good American CEO Emma Grede to develop the line. 

In a launch video, Jenner says the goal was to “create a line of super-effective cleaning products, plant-based, that are safe enough for the entire family, and we can even use them to wash our hands.” The products also are free of stabilizers, sulfates, parabens, phthalates, dyes, and animal byproducts. 

Safely products are available online at GetSafely.com on March 25.

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Category: Chemicals & Materials

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