Global Bioenergies announces renewable isododecane-based makeup line

May 4, 2021 |

In France, Global Bioenergies announced the upcoming launch of its “LAST” longwear cosmetics brand in June 2021, 18 products comprising the world’s first range of longwear, transfer-resistant and waterproof eye make-up to use natural ingredients. This groundbreaking performance is based on the renewable isododecane produced by the company as the main ingredient of its formulations. Products have been designed with over 90% natural ingredients and packaging to minimize their environmental footprint.

Late 2019, Global Bioenergies installed a cosmetics formulation unit in its Evry R&D lab, which produced the first eye make-up prototypes to achieve long-hold performance with natural ingredients. It then put together a special-purpose team of experts covering all aspects of the cosmetics industry, including formulation, regulation, packaging, artistic direction, marketing, communications and e-commerce.

Prototypes were refined and went into industrial production at one of Europe’s leading make-up manufacturers. Packaging made from mineral (glass or metal), biosourced or recycled materials was specified, designed and prototyped.

The LAST brand currently has three categories of product: mascaras, eyebrow mascaras and eye shadows, all lasting at least 24 hours. Allowing for the different colors, the full range has 18 products, now in production in a French plant.

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Category: Fuels

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