Minnesota soy industry launches “super hero” biodiesel campaign

In Minnesota, over the course of two decades, biodiesel has proven to be nothing short of heroic in helping to clean Minnesota’s air. Starting this week, the Minnesota Soybean Research & Promotional Council (MSR&PC) is debuting a super-powered campaign that highlights the wonder of biodiesel.

For the next several months, biodiesel’s carbon-reduction message will be splashed across dozens of Metro Transit buses in a comic book-themed campaign sponsored by MSR&PC. The Council has also launched a new website – mnbiodiesel.com – touting the muscle behind this homegrown fuel.

Earlier this spring, the Metropolitan Council approved a measure to invest $122 million in adding 143 new biodiesel buses to the Metro Transit’s fleet. The new buses account for about 15% of the fleet. 46 buses in total will carry MSR&PC’s superhero message.

The intent of the biodiesel bus wraps is to inform Minnesotans that – despite calls for more electric vehicles – renewable fuels are already packing a serious punch when it comes to cutting greenhouse gas emissions.