UK preparing to roll out E10 this summer

In the UK, fuel pumps up and down the country will look different this summer as a nationwide information campaign on the introduction of E10 kicks off.

Aimed at raising awareness of the greener fuel and how its rollout will help the UK to build back greener, the campaign – which will begin in mid-June – will be seen on fuel pump labels and in targeted digital, radio and social media advertising.

As well as promoting the benefits of E10 – which is gasoline blended with up to 10% renewable ethanol, making it greener than existing gasoline – the campaign will encourage motorists to check their vehicle is compatible with the fuel.

The campaign launch comes ahead of the introduction of E10 across all UK gas stations in Great Britain from September, potentially cutting transport CO2 emissions by 750,000 metric tons a year – equivalent to the annual uptake of a forest the size of the Isle of Wight.