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#4 Baxter Blue embraces renewable eyewear trend

In Australia, Baxter Blue has become the latest high-end eyewear company offering compostable, plant-based frames. The company is using biobased acetate, which it says composts in as little as 115 days, or roughly the same amount of time as a coffee cup. The company modestly suggests, however, that its frames are so stylish most consumers would rather pass along to a friend than throw them on the compost heap.

“We know we are at the beginning, not the finish line, but change starts somewhere,” the company says in a press release. “Between our give back promise, our sustainable packaging, and our bio ambitions, we here at Baxter are going for a better future. We’re taking big steps towards a smaller footprint, and believe this is the future of luxury.”

The feedstock is certified by the Forest Stewardship Council.

More on the story, here.