Maersk Broker teams with McKinsey on shipping decarbonization strategies

In Denmark, Maersk Broker Advisory Services and McKinsey & Company have joined forces to assist shipowners and operators in defining their decarbonization roadmap and strategy. Based on market research from Maersk Broker Advisory Services and an AI-based solution from McKinsey’s QuantumBlack, which leverages technological and economic modelling of ship efficiency levers and alternative fuels, the collaboration aims to guide the industry to take future investment decisions on a well-informed basis backed by data to avoid stranded assets and unnecessary capital expenditures. 

Maersk Broker Advisory Services, part of Maersk Broker K/S, and McKinsey & Company agreed to establish a partnership to develop and launch the Fleet Decarbonization Optimizer tool to assist stakeholders in the maritime industry in developing their decarbonization strategies. The partnership is built on proprietary research of both Maersk Broker Advisory Services and McKinsey & Company on the total cost of ownership and carbon abatement implications of ship efficiency levers and alternative fuels like e-ammonia, e-methanol, bio-methanol, bio-LNG, biodiesel, and others.

The aim of the collaboration between Maersk Broker Advisory Services and McKinsey & Company is knowledge sharing, mutual access to relevant data, and the development and launch of an AI-based optimization model that provides a tailor-made roadmap for cost-effective decarbonization of entire fleets. The model incorporates not just a large amount of key data from the maritime industry but also utilizes data from other industries going through similar developments and challenges with respect to decarbonization.