Kindly launches sugarcane-based bra cup

In New York state, Kindly, a new line of sustainable intimates, launches featuring the first-ever plant-based bra cup sourced from Brazilian sugarcane. Available exclusively at Walmart, kindly is on a mission to make sustainability accessible to everyone. Its product line features a wide range of sustainable bras and underwear made from recycled materials, and a promise to never make consumers choose between function, planet, or price. The line will be sold across 3,300 Walmart retail stores and online at Walmart.com.