New Novozymes enzyme expands role of bioingredients for laundry detergents

In Denmark, Novozymes launched the natural and biodegradable detergent ingredient Pristine, a phosphodiesterase enzyme (PDE) that breaks down grime, dirt and odor and even prevents it from latching onto fabrics in the first place. Pristine addresses some of biggest unsolved consumer challenges within the laundry category, tackling malodor and discoloration at the source.

“This is the first solution of its kind for the broad market, and we expect that additional launches over the coming years will enable broader penetration into additional segments,” said Novozymes Executive Vice President for Consumer Biosolutions, Anders Lund. “With Pristine, we’re reaching a critical milestone towards the ambition of mainstreaming biological detergents by expanding the contribution of enzymes to the detergents of today and tomorrow.”