Brand taps fun gal/mushroom expert as influencer/partner
In New York, long-standing natural skincare brand Origins has tapped urban framer/mushroom expert Indy Officinalis as a global influencer partner.
Officinalis will help support Origins’ Green the Planet global ecosystem restoration and environmental justice support program, as well as appear in ad campaigns for the brand’s Mega Mushroom and GinZing lines of products.
“We are thrilled to have Indy join our Origins family,” Ada Lien, Origins Senior Vice President and General Manager, says in a press statement. “Indy’s respect and enthusiasm for our planet blends perfectly with our guiding principles at Origins. We are excited to work together to create meaningful programs and content that support our shared love of high-performance active natural skincare, the power of mushrooms and taking care of our planet.”
Officinalis praised Origins’ commitment to plants, mushrooms and other naturally-derived ingredients. “As a farmer and forager myself, and someone who has studied the power of nature, I could not be more excited to be partnering with Origins as their new Global Influencer.”
A graduate of Blue Ridge School of Herbalism, Indy she received an Advanced Clinical Herbalist Certification after which she spent six years farming and foraging mushrooms throughout the U.S.
Category: Chemicals & Materials
