Louis Vuitton introduces $1,000 corn-based sneaker

November 22, 2021 |

In Paris, iconic luxury brand Louis Vuitton has introduced a unisex sneaker made from 90% recycled and biobased materials. 

The pricey kicks, named Charlie, feature an upper made from Biopoliolo, a corn based plastic; a tongue patch made of Econyl biobased nylon; a sole made almost entirely of recycled rubber; and laces with recycled fiber.

Charlie is now available as low or high-tops. The low tops are priced at just over a grand, while the sneaker-boot style will set you back over $1,100. The only color option is white with black and grey embellishments.  

Whether or not Louis Vuitton brand ambassadors and K pop superstars BTS will be part of the ad campaign for Charlie remains to be seen. 

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Category: Chemicals & Materials

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