JetBlue and Salesforce partners on air travel decarbonization

In California, JetBlue and Salesforce announced a new partnership that will leverage travel data and technology to help bring air travel into a Net Zero future.

As the first airline to leverage Salesforce Net Zero Cloud, JetBlue will gain comprehensive insights into its emissions on the path to achieve Net Zero across its full value chain. To further build on this collaboration, Salesforce has joined JetBlue’s Sustainable Travel Partners program, announced earlier this year, as an inaugural customer. The newly-launched program includes a suite of offerings to help corporate travel customers reduce their business travel emissions and meet corporate sustainability targets.

To reduce its impact on the planet, Salesforce will also help compensate for its business travel emissions through the purchase of Sustainable Aviation Fuel certificates from JetBlue.