Nordstrom looks to boost sustainability cred with Allbirds pact

In Seattle, high-end department store Nordstrom has partnered with sustainable sneaker pioneer Allbirds in a bid to appeal to a younger, more sustainably-minded demographic. 

Allbirds shoes are made from renewable materials like wool and plant-based leathers. Nordstrom aims to have 15% of its sales come from “Sustainable Style” by 2025. 

Under the terms of the deal, Nordstrom will soon carry select Allbirds styles, including Wool Runner, Tree Runner, Tree Lounger, Tree Breezer, Tree Flyer and Tree Dasher. The rollout will start with 14 Nordstrom stores and expand to its website and additional locations later in the year. 

“Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers,” says Tacey Powers, EVP and General Merchandising Manager of Shoes at Nordstrom in a statement. “We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.”