Clariant, Siegwerk, Borealis, and Beiersdorf create circular packaging initiative

In Germany, moving circular plastic packaging forward. In a first and unique collaboration for the personal care industry, Clariant, Siegwerk, Borealis, and Beiersdorf are combining expertise to tackle the challenge of creating recyclable consumer packaging, based on 100% retrieved plastic packaging waste, for cosmetics applications. The pioneering initiative, named “Design4Circularity”, is providing innovations and insights for the different design aspects to encourage others to also follow design for circularity principles.

The cross-industry collaboration is targeting the achievement of truly circular packaging by incorporating full life cycle thinking in each development step, to create a new standard for the industry. Circular packaging supports reduced plastic waste, less use of new/virgin plastic material, and reduced climate impact, which are critical challenges facing our planet.