New farmer-centric research on biologicals launched

July 10, 2022 |

In Ohio, “Biologicals: Farmer Value, Perception and Potential,” a comprehensive market research effort focused on understanding farmer opinions on the current use, issues and potential for biologicals at field-level was launched by Stratovation Group in close collaboration with the Agricultural Retailers Association (ARA), DC Legislative and Regulatory Services (DCLRS) and The Fertilizer Institute (TFI).

“Most available research reports on biologicals focus on macroeconomic trends, but lack the farmer voice,” explained Cam Camfield, Founder and CEO of Stratovation Group in announcing the massive effort. “In contrast, this will be a farmer-centric study. Farmers are the center of our world and it’s time for the market to listen to them more – to understand the good, the bad and the ugly at field-level.”

“Biologicals: Farmer Value, Perception and Potential” is set to kick off in 2022 and occur annually. Conducted with the support of industry participants, the repeating study will benchmark adoption and attitudes around farm use of biologicals and aid those seeking to grow and develop the market category.

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Category: Research

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