On launches first shoes made from carbon emissions with LanzaTech, Borealis and Technip Energies

September 15, 2022 |

In Switzerland, Swiss sports brand On presents the first shoe made from carbon emissions, called Cloudprime. This is a significant moment in On’s journey to move away from petroleum-based resources by creating a new foam material called CleanCloud™, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore carbon emissions as a primary raw material for a shoe’s midsole, specifically EVA (ethylene vinyl acetate) foam, that could also be used in other shoe parts and products in the future. 

On is the first company in the footwear industry to explore using carbon emissions as a primary raw material for a shoe’s midsole and is moving away from using fossil feedstock and exploring alternative materials for producing high-performance sports products.

On is partnering with LanzaTech, Borealis and Technip Energies, three of the most innovative companies in biochemicals, process, and material innovation.

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